Installazzjoni tal-wiri LED, wiri LED ġewwa u barra skrin sħiħ-kulur-YONGS Electronic Technology Co., Ltd., għaddew aktar minn nofs is-17-il sena. Fl-aħħar sitt xhur, tħares lejn l-industrija tal-wiri LED, xi nies huma kuntenti u xi wħud huma inkwetati: it-tnejn jagħmlu ħafna flus Hemm dawk li huma mimlijin, u hemm dawk li huma fil-kwagmire tat-telf. Is-sitwazzjoni fis-suq volatili fil-fatt tinftiehem pjuttost. Ħadd ma jazzarda jgħid li hu rebbieħ sal-aħħar mument.
"China LED Display Export Data Report" shows that in the first quarter of this year, the export of LED display was stable and improving, and continued to grow compared with the same period of the previous year. The export value reached 287 million US dollars, and the overseas expansion road performance was gratifying. Of course, if you think that the foreign market is good, and you rush forward, it is very likely that you will lose your wife and lose your army, and it will be too late to cry.
2012-2016 China's LED display export scale (billion US dollars)
The export market size of my country's LED display products increased from US624 million in 2012 to US1.287 billion in 2016, with an average annual growth rate of 24.5 percent . However, since 2013, the growth rate of domestic LED display exports has continued to decline year-on-year. Under the influence of the continued downturn of the global economy and many unstable factors in international trade, the expansion of overseas markets has become increasingly hindered. "If you don't advance, you will retreat". Although the total export value of display screens in 2016 was about 1.287 billion US dollars, it fell by 2.69 percent year-on-year, which also belongs to the category of reverse growth. In the future, what kind of results China's LED display can give in exporting remains to be verified.
In addition to export, domestic sales are the only way for screen companies. It is an indisputable fact that China's LED display market has broad prospects. The question is, in today's serious product homogeneity, what should screen companies do to break through the shackles and win the market? for profit? Obviously, only by digging out the potential needs of customers, doing detailed market research, carefully examining the process of product planning, identifying market positioning and entry points, and creating irreplaceable value points, can enterprises develop sustainably and the industry can develop sustainably and healthily.
In the current market, the "shuffle" of the industry has continued. The price war is a "fate" that cannot be escaped, and companies will face a more brutal knockout. Although the creation of high-end projects such as "small pitch" and "private customization", which are popular in the market, has attracted much attention, some conventional LED display projects still occupy the mainstream of the market. This also shows from the side: although the appearance innovation and higher display effect are highly praised, most customers still focus on product quality. Practical is always an important factor that customers need to consider when buying a screen.
New industrial situation, diversified products, expansion of subdivision and extension fields... These new forces in the LED display industry will not only bring surprises, but also bring more challenges to LED display companies. "Difficulties are like springs, if you are weak, they will be strong". Only by rationally analyzing the current difficulties encountered by enterprises, understanding where the profit points are and where the loss points are, thinking of strategies to promote strengths and avoid weaknesses, understand the status quo of peers, collect customer feedback, and formulate appropriate strategies. Only with targeted solutions and according to the plan can we achieve the desired results in this war without gunpowder smoke.
