With the popularity of advertising machines and the full popularity of flat panel display devices such as plasma and liquid crystals, and the development of Internet streaming media technology, the system architecture has undergone several generations of transformations, initially consisting of display screens and DVD players or PCs. After the introduction of network technology technology, commonly used Internet media players have replaced the traditional pure DVD or PC playback methods, with more and more functions and more diverse application areas. Therefore, some people refer to it as the "fifth media" alongside paper media, radio, television, and the Internet, which have the function of publishing information to specific groups at specific times, locations, and groups.
Promoted by the digital trend, the use of advertising machines to increase sales has become the same choice for many retailers. In fact, this digital marketing method has a great role in promoting marketing performance. However, it must be noted that, Don't be dazzled by the shiny digital technology, so give up your original marketing habits. Digital marketing, like any other marketing, is all a tool. Using this tool can achieve business goals.
Iċ-ċavetta għall-applikazzjoni ta'-effiċjenza għolja tal-magni tar-reklamar hija l-ippjanar tal-kontenut u l-kostruzzjoni tas-sistemi tal-magni tar-reklamar. It-tagħmir tal-ħardwer jintgħażel skont il-kontenut. Dan jista 'mhux biss iqassar il-ħin tal-installazzjoni, iżda wkoll jikkontrolla b'mod effettiv l-ispejjeż u jipprevjeni l-ħela ta' riżorsi. Siyuan Video jintroduċik il-ħames passi tal-kontenut tal-ippjanar, u jittama li jkun ta 'għajnuna għalik fil-kostruzzjoni futura.
Stabbilixxi l-għan aħħari tal-intrapriża
Dan huwa l-ewwel prerekwiżit għall-ħolqien ta 'plejer tar-reklamar. L-għan ta 'intrapriża huwa parti żgħira mill-istrateġija ġenerali tal-marketing. Bħala għodda ta 'kummerċjalizzazzjoni, l-għan aħħari tal-magna tar-reklamar huwa li tgħin lill-utenti jaqbżu l-prestazzjoni tal-bejgħ stabbilita. B'mod ġenerali, hemm tliet funzjonijiet ewlenin tal-magni tar-reklamar: it-titjib tal-effiċjenza operattiva; ġestjoni tal-kwotazzjonijiet, bħat-twettiq ta 'promozzjonijiet korrispondenti; Il-parteċipazzjoni tal-klijenti hija biss biex tgħin lill-utenti jikkuntattjaw lill-klijenti b'mod aktar effettiv. Il-kumpaniji għandhom fokus differenti fuq l-għanijiet, u se jvarjaw ukoll fl-ippjanar tal-kontenut u l-għażla tal-ħardwer.
Stabbilixxi l-udjenza
After the enterprise has a goal, the next step is to establish the audience. For the audience group, we can start from two aspects: master the basic situation of the audience, such as age, income, cultural education level, etc., which can all affect the content planning and equipment selection of the advertising machine; master the customer's purchase channels, such as the Internet , Supermarkets, shopping malls, etc., all of which can help users establish the best installation location for the advertising player.
Stabbilixxi assi relatati mal-kontenut-
F'dan il-proċess, għalkemm l-iżvilupp attwali tal-kontenut mhux se jiġi stabbilit, huwa estremament importanti li jiġi stabbilit liema tip ta 'assi, minħabba li jaffettwa direttament l-għażla tat-teknoloġija u l-baġit finali. Il-kostruzzjoni ta' kontenut diġitali ġeneralment tinvolvi assi relatati mal-prodott-, bħal immaġini, vidjows, u data tal-prodott. Madankollu, fil-qasam tal-applikazzjonijiet prattiċi, l-aktar siewja għall-utenti hija dik id-data-ħin reali relatata mal-klijenti, bħall-istorja tat-tranżazzjonijiet tal-klijenti L-integrazzjoni ta’ din id-dejta, l-utenti jistgħu joħolqu kontenut personalizzat u jtejbu l-effiċjenza tat-tixrid tal-aħbarijiet relatati .
