1. The status quo of my country's air purifier industry
Air purifier is a kind of equipment that purifies indoor air, also known as air purifier, negative ion purifier, etc. It refers to the ability to absorb, decompose or convert various air pollution sources such as smoke, bee pollen, odor, indoor formaldehyde, etc. Home improvement pollution, germs, allergens, etc., can effectively improve the cleanliness of indoor air. The placement styles of air purifiers on the market can be divided into desktop type, table-mounted type, detachable type, ceiling type and floor type. In recent years, the air purifier market in my country has fluctuated slightly. According to the information displayed by big data in the relevant industry, after 2017, the overall air purifier market development trend has eased, and part of the factor is the continuous improvement of the air quality index. The requirements have fallen, and the requirements of another air purifier have not been fully explored. Compared with traditional central air conditioners, refrigerators and other household appliances, air purifiers have not yet become a necessity in ordinary life. In 2020, the market capacity of air purifiers will be approximately 6.3 billion. Due to the impact of the epidemic, the demand for online markets will account for more than 75 percent of the operating scale, reaching 76.8 percent . The sales of low-end and high-end air purifiers on the Internet have increased. The sales of products of 3,000 yuan and above increased by 1.4 percent , and the total sales of products under 1,000 yuan increased by 4.6 percent ; the sales of products 1,000-3,000 yuan decreased by 6.1 percent .
2. The future and development trend of air purifiers
1. Popularize health concepts
In recent years, the national field has been advocating environmental protection, and the masses are also pursuing the concept of healthy and healthy life. Due to the epidemic situation, the concept of indoor air physical and mental health continues to be popular. Compared with Shanhe, customers have improved the customer's understanding of indoor air. As time goes on with the spread of the cognition of the virus, air purifiers are expected to become a necessity in daily life like other home appliances. With the increase in people's wages, it will also increase the requirements for medium and high-end air purifiers. Moreover, indoor air purifier manufacturers continue to improve the diversification of product design and application scenarios in accordance with customer requirements. For example, desktop and portable air purifiers are now being accepted by more people. Another special note is that the coverage rate of air purifiers in my country is far less than that of capitalist countries such as Europe, America, South Korea and Japan, so there is still a lot of room for development in the air purifier market in my country.
2. The role and application of air purifiers are diversified
It can be foreseen that air purifiers will continue to be improved and enhanced in areas such as product functional application scenes. For example, air filtration in different price ranges between online and offline will show different ways of improving. It is estimated that online mid-to-low-end and high-end products will increase faster; offline mid-range and mid-to-high-end products will mainly increase prices part. Due to changes in people's requirements, the role of air purifiers will also tilt towards sterilization, disinfection and sterilization. Another aspect of multi-purpose integration will also become the main research and development direction of indoor air purifier manufacturers, especially integrated purification treatment, humidification, and Commodities that remove formaldehyde and other common functions will become a development trend. Ultimately, from the perspective of the portability of the product, new desktop and portable products will bring a stronger customer experience to customers who love compact products.
