Now, due to the rapid development of the construction economy, the market demand for building advertising machines is becoming more and more popular. The construction economy is a new type of economic rise that has emerged in the urban economic development in recent years. It has become a hot topic of concern from all walks of life, and it is also the top priority of the new urbanization construction in the future. What is the reason for the rapid development of building advertising machines?
The building advertising machine was born for the construction economy, and the rise of the construction economy laid the foundation for the building advertising machine. "A building is a platform, and a commercial building is a'treasure bowl'". These commercial buildings will become a "development zone", which will effectively promote regional innovation and development.
What is the reason for the rapid development of building advertising machines?
The building advertising machine has been developing rapidly, which has a lot to do with its own function:
1. The building advertising machine has a wide audience, and the communication effect is good. It can cover office buildings, shopping malls, real estate, hotels and other public places. The number of network sockets cannot be ignored. The content is played several times a day, and the audience can imagine it. We believe that the building advertising machine has created a new space and time for TV advertising. With the development of time, the building advertising machine captures people's boring subdivision of time and space. In the narrow elevator waiting hall or elevator, the use of advertising machine is maximized. Therefore, this special new advertising communication has a mandatory viewing effect.
2. Building advertising machines are more targeted
The building advertising machine is a new type of media that uses multimedia playback technologies such as audio and video, supports multiple file formats, and plays wonderful and beautiful advertising pictures and beautiful music, which naturally attracts people's attention. From the perspective of the audience, the establishment of online advertising is mainly aimed at business owners, management personnel, civil servants and high-income white-collar workers. It distinguishes people's positions and targets white-collar workers and high-consumption groups with low ratings of traditional TV commercials.
3, the building advertising machine has large information capacity
The building advertising machine can produce programs and broadcast them instantly, with colorful content and clear pictures. Moreover, the content is not limited to advertisements, but also includes programs. Including topics, columns, categories, animation, interstitial ads, real-time clock, weather, rolling captions, etc.
4. Low cost of building advertising machine
The best price-performance ratio of mass media, its price is different, the operating cost is the lowest compared with newspapers, weekly magazines, radio stations, etc., and the building advertising machine only needs a one-time investment, and the cost is relatively low.
Building advertising machine was born in the construction economy! "A building is better than a street", "A building is better than an industrial district". The huge benefits of the construction economy have been fully demonstrated in many cities around the world.
